Acne Studios Eco - Final Major Project Video
My Final Major Project outcomes included a business plan, range plan with swatch book and marketing guide for a sustainable capsule collection with the brand Acne Studios. The collection, made from innovative and sustainable fabrics, will provide conscious alternatives for consumers that has creativity and design at the forefront of the range. This will be beneficial in challenging the stereotypes surrounding sustainable fashion that are still prevalent among many consumers. Launching the range with Acne Studios will demonstrate that design can remain at the forefront of eco-friendly fashion, and that sacrifices in design or quality do not need to be made for the sake of an environmental benefit. It will also fulfil the need for more fashion brands to begin incorporating more sustainable business practices as the consumer demand for transparency increases.